TIN webinar: Social Media Recruitment with Meta Restrictions

Date/Time: Nov 06, 2023, 11:00 AM to Nov 06, 2023, 12:00 PM

Location: Virtual

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Brooke Crockett, BA

This webinar will provide information on how to create Meta ads for study recruitment. In January 2021, Facebook (now Meta) changed their privacy policy, making it more difficult to target ads to people based on race/ethnicity, sexual orientation, religious affinity or anything that would be protected under HIPAA (i.e., cancer). This privacy update made targeted recruiting for clinical trial more difficult. During this presentation, Brooke will explain how to build a social media ad for recruitment while also focusing on workarounds of Meta restrictions

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